My Family New Years Eve presented by KEVA Sports Center is continuing the 27th annual family-friendly New Year’s Eve celebration at Monona Terrace, KEVA Sports Center, Hartmeyer Ice Arena and Madison Ice Arena.

Each of our sponsors has contributed to this great event. Click on the logos to learn more about our sponsors.

Area Sponsors



Playing it Forward Sponsors

As part of giving back to the community, My Family New Years Eve is working with our Playing It Forward sponsors to give back to the community.  These sponsors are giving kids and families a chance to enjoy the New Years Eve event celebration together and for free.

Learn a little more on how each business helps the community.  Click on each logo for more information.






Play with Us Sponsors



Media Partners

magiclogo    wjjologo      



If you would like to become a sponsor, please contact David O’Keefe at KEVA Sports and Event Center at (608) 662-7529.